Product Marketing: No Product That Has to do With Life is Boring
By GSS on May 8, 2007 | Category: Product Marketing | No CommentsThe Marketing Profs alerted me to this article by Jerry Bader, entitled Six Steps to Give a Boring Product Some Buzz. The steps in brief?
- Use people to sell to people
- Perception is reality, so use scripted professionals
- Tell a memorable story
- Create an emotional experience
- Create a believable, relevant personality
- Deliver a critical, hot-button moment
I don’t care if you have invented the new dust collector, wall plug, or lug nut. There is a connection between that product and humans. There is a story you can tell about your product. You can probably tell it through a multimedia channel. If kleenex can do it, so can you.
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